Spiral

Why not just use ChatGPT or Claude?

You can get great results from ChatGPT or Claude—but it takes work. You need to craft custom prompts, experiment with different approaches, and continually refine your instructions to get high-quality outputs. Without the right prompting, they'll produce generic AI slop and act as yes-machines that never challenge your thinking. Spiral uses the same models but comes out of the box as an opinionated writing partner with taste, built on Every's editorial standards. We've spent months doing the prompting work so you don't have to. Spiral pushes back, asks clarifying questions, and includes purpose-built features like Writing Styles and Workspaces that are deeply integrated into the writing experience.

What makes Spiral different from other AI writing tools?

Most AI writing tools are slop machines. You put something in, they spit out text, and that’s all. Spiral is a writing partner that makes sure it really understands what you're trying to say. It asks questions to figure out your intent, presents multiple drafts simultaneously so you can explore options, and has opinions about good writing informed by Every's editorial taste. The conversation comes first—you work with Spiral to figure out your message, and it helps you write it.

What can Spiral write well?

Spiral handles short-form content, landing page copy, presentations, and essays. We use it internally at Every, where it's racked up millions of impressions on published content. Early access users use it for everything from social posts to technical documentation. It's built for anything longer than small copy snippets where you need a writing partner, not just a text generator.

What's a session? Will I run out?

A session is one writing project or chat. Inside each session, you get unlimited messages and unlimited drafts, and you can go back and forth as much as you need to get it right. On the Personal plan, you get 50 sessions, or 50 different writing projects per month. Most users don't hit the limit, but if you do, you can purchase an additional 50 sessions, which roll over each month if you don’t use them all.

Can Spiral match my brand voice?

Yes. Writing Styles let you use examples from your own writing or emulate your favorite writers. Spiral learns from the examples you provide and applies that voice to new content. This isn't a bolt-on feature—it's designed specifically for how writers work when they need a consistent brand voice across everything they create.

Why not just use ChatGPT or Claude?

You can get great results from ChatGPT or Claude—but it takes work. You need to craft custom prompts, experiment with different approaches, and continually refine your instructions to get high-quality outputs. Without the right prompting, they'll produce generic AI slop and act as yes-machines that never challenge your thinking. Spiral uses the same models but comes out of the box as an opinionated writing partner with taste, built on Every's editorial standards. We've spent months doing the prompting work so you don't have to. Spiral pushes back, asks clarifying questions, and includes purpose-built features like Writing Styles and Workspaces that are deeply integrated into the writing experience.

What makes Spiral different from other AI writing tools?

Most AI writing tools are slop machines. You put something in, they spit out text, and that’s all. Spiral is a writing partner that makes sure it really understands what you're trying to say. It asks questions to figure out your intent, presents multiple drafts simultaneously so you can explore options, and has opinions about good writing informed by Every's editorial taste. The conversation comes first—you work with Spiral to figure out your message, and it helps you write it.

What can Spiral write well?

Spiral handles short-form content, landing page copy, presentations, and essays. We use it internally at Every, where it's racked up millions of impressions on published content. Early access users use it for everything from social posts to technical documentation. It's built for anything longer than small copy snippets where you need a writing partner, not just a text generator.

What's a session? Will I run out?

A session is one writing project or chat. Inside each session, you get unlimited messages and unlimited drafts, and you can go back and forth as much as you need to get it right. On the Personal plan, you get 50 sessions, or 50 different writing projects per month. Most users don't hit the limit, but if you do, you can purchase an additional 50 sessions, which roll over each month if you don’t use them all.

Can Spiral match my brand voice?

Yes. Writing Styles let you use examples from your own writing or emulate your favorite writers. Spiral learns from the examples you provide and applies that voice to new content. This isn't a bolt-on feature—it's designed specifically for how writers work when they need a consistent brand voice across everything they create.

Why not just use ChatGPT or Claude?

You can get great results from ChatGPT or Claude—but it takes work. You need to craft custom prompts, experiment with different approaches, and continually refine your instructions to get high-quality outputs. Without the right prompting, they'll produce generic AI slop and act as yes-machines that never challenge your thinking. Spiral uses the same models but comes out of the box as an opinionated writing partner with taste, built on Every's editorial standards. We've spent months doing the prompting work so you don't have to. Spiral pushes back, asks clarifying questions, and includes purpose-built features like Writing Styles and Workspaces that are deeply integrated into the writing experience.

What makes Spiral different from other AI writing tools?

Most AI writing tools are slop machines. You put something in, they spit out text, and that’s all. Spiral is a writing partner that makes sure it really understands what you're trying to say. It asks questions to figure out your intent, presents multiple drafts simultaneously so you can explore options, and has opinions about good writing informed by Every's editorial taste. The conversation comes first—you work with Spiral to figure out your message, and it helps you write it.

What can Spiral write well?

Spiral handles short-form content, landing page copy, presentations, and essays. We use it internally at Every, where it's racked up millions of impressions on published content. Early access users use it for everything from social posts to technical documentation. It's built for anything longer than small copy snippets where you need a writing partner, not just a text generator.

What's a session? Will I run out?

A session is one writing project or chat. Inside each session, you get unlimited messages and unlimited drafts, and you can go back and forth as much as you need to get it right. On the Personal plan, you get 50 sessions, or 50 different writing projects per month. Most users don't hit the limit, but if you do, you can purchase an additional 50 sessions, which roll over each month if you don’t use them all.

Can Spiral match my brand voice?

Yes. Writing Styles let you use examples from your own writing or emulate your favorite writers. Spiral learns from the examples you provide and applies that voice to new content. This isn't a bolt-on feature—it's designed specifically for how writers work when they need a consistent brand voice across everything they create.